Combining Marketing and CX For Success
Jill Crimm, the former Head of Global Customer Experience and Journey Management at Roche Diabetes Care's path to CX leadership began in marketing, where she honed her skills in understanding...
Blog Posts of Ben Holland
Customer Experience Strategies for Growth and Retention
Julie Fox, Global Director of Customer Success at Cin7, has a fascinating career path marked by continuous growth and evolution. From her initial years in a different field to leading customer...
An Executive's Approach To Customer Success
Anika Zubair, Griffin's Head of Customer Success, has spent over 13 years shaping her career in post-sales revenue roles, including titles like Director, VP, and now Head of Customer Success....
How To Gain Buy-In With The C-Suite
During our first season of CX Chats, we conducted in-depth interviews with 15 leading industry experts to hear their advice on gaining buy-in and partnering with the C-Suite. Here are the...
How to Lead in Customer Success
Sumitra Narayanan, the Manager of Customer Success, Scale at Braze, brings close to a decade of experience in customer success, particularly in B2B SaaS and high-tech environments. Her path to...
How CRO's View Customer Experience
During his time at a startup, Alex Farmer transitioned from a Customer Success Manager (CSM) to Head of Customer Success and then to Director of CS, a trajectory he fondly calls his "business...
Balancing Customer Experience With Internal Process
Donna Drehmann, the Director of Customer Experience at Eargo, began her career in customer experience at the grassroots level—on the front lines, solving problems and directly engaging with...
Instilling CX Into Every Aspect Of A Company
Caroline Quinlan, the Customer Experience Strategy Manager at Electric Ireland, began her journey to becoming a CX leader with her deep interest in understanding customer behavior and enhancing...
How Do You Measure Success in Customer Experience
During our first season of CX Chats, we conducted in-depth interviews with 14 leading industry experts to explore their insights on measuring the business impact of excellent customer experience....
B2B SaaS Leader's Guide To CS
Angeline Gavino, Vice President of Customer Success at Katalon, began her career in customer success in 2010. Back then, her role wasn't even called customer success. She became an individual...