The Customer Advisory Board Invitation Letter
Establishing a customer advisory board requires thoughtful consideration and comes with multiple steps. If you have the requisite buy-in and you’ve been deliberate about selecting your initial ...
Blog Posts of Evan Klein
The Ideal Sales Win Loss Analysis Template
In part 1, I shared the insights we believe every company should strive to capture from the sales process. In part 2, I covered some of the most common methods companies use to acquire those...
The Importance Of Large Survey Data Sets
Survey Data Collection
A satisfactory sample size is one of the most important requirements for generating reliable insights from survey data. Without a large enough sample size (relative to the...
How Voice Of Customer Programs Can go Wrong
“A Voice of the Customer (VoC) Program is essential for maximizing retention and growth.”
This statement is widely accepted nowadays. Many research firms, professional associations, software...
How often should you survey B2B customers' Contacts?
We know customers still love to provide their opinions. Now the question becomes, how often should you ask for Voice of Customer (VoC) feedback? As you might expect, it depends on the type of survey...
In-depth Interviews: What B2B Leaders Need to Know
Online and in-app surveys, focus groups, advisory boards, and user groups can be fantastic methods for gathering valuable qualitative customer feedback. Each approach has a place in the overall...
The Role of Customer Advisory Boards in Product Development
The Customer Advisory Board (CAB) serves as a valuable listening post that allows product (and other) leaders to establish a direct link to the voice of important customers. A CAB is a group of key...
How to Audit Customer Experience Programs
As a seasoned expert in the field, I've seen firsthand how vital these Voice of Customer (VoC) programs are for any business aspiring to grow and maintain a strong customer base. Auditing these...
15 Year Anniversary
Fifteen years ago – in the midst of the “Great Recession” of 2008 – Satrix Solutions was born. I filled out a few forms, formulated a company name (a portmanteau that combines the words...
How to measure and improve employee engagement and satisfaction
The podcast episode featured Beverly Hathorn, owner of Strategic HR Consultants, interviewing Evan Klein, the president of Satrix Solutions. Evan has over 25 years of experience in coaching business...