A shockwave was recently sent through the advertising world when the merger between two industry giants, Publicis Groupe and Omnicom Group, was announced. By joining forces, the new advertising...
Working for an organization that prides itself on an ability to bring unique and actionable insights to our own growing list of business-to-business clients, I’m very attuned to my own interactions...
We’ve written a lot about the benefits of having deep engagements with your clients. Well, we certainly strive to practice what we preach. The ongoing discussions we’ve had with our clients about the...
Get to the heart of the decision making process with Sales Win/Loss insights.
Achieving true customer centricity requires participation from employees across the organization. Customer interactions don’t occur just with customer service personnel.
One of my favorite quotes comes from Malcolm S. Forbes, who said, “Failure is success if we learn from it.” The central theme of that message drives much of the work we do here at Satrix Solutions.
Recently, the team and I attended the 7th Annual Net Promoter® Customer Experience Conference in Miami. As a corporate sponsor of the event, it was an excellent opportunity to assemble with some of...
Thanks to the countless books, articles, and research on Net Promoter Score (NPS)® it is now one of the most widely adopted customer loyalty metrics in the world, in both the B2B and B2C industries....
