I have been lucky to present a talk about utilizing customer experience data to drive marketing effectiveness. One of these presentations was recently recorded by the American Marketing Association Puget Sound, and I wanted to share it with everyone.
Summary
In today’s highly competitive business landscape, leveraging customer experience (CX) data has become essential for driving successful marketing strategies. But what CX data should you look for, and how can it be effectively collected and analyzed? In this presentation, we will explore the key tactics for unlocking the power of CX data to drive your marketing efforts. First, we’ll discuss the types of CX data you need and where to obtain it. We’ll then dive into five tactics you can employ to leverage this data in your marketing strategies effectively.