What Is Time To Value (TTV)
Time to Value (TTV) is a business metric that measures the time it takes for a customer to realize the value of a product or service after purchasing or beginning to use it. The concept is...
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Valuable customer experience and employee engagement content.
CX Tips For Legal SAAS Companies
Sally Roberts, Head of Customer at Legatics began her journey studying law but soon realized that her true calling lay elsewhere. She ventured into legal publishing, focusing on online legal...
What Is Your Current Customer Experience Strategy
During our first season of CX Chats, we conducted in-depth interviews with 16 leading industry experts to explore their insights on their current customer experience strategy. Here are the...
CX Strategies for Success
Eddie Christian, the Vice President of Customer Experience and Success at American Express has a diverse background spanning roles in sales, marketing, and CX. He intentionally crafted his career...
What Is Product Adoption Rate
The product adoption rate for current customers specifically focuses on how well existing users are integrating new features or products into their usage patterns. To calculate this, you might use a...
Effective Customer Success Strategies
Kevin McCahill, the Chief Customer Officer and Founder of MasteryCX, is a seasoned Customer Success (CS) leader. With a diverse background spanning book publishing in New York to corporate coaching...
In-depth Interviews: What B2B Leaders Need to Know
Online and in-app surveys, focus groups, advisory boards, and user groups can be fantastic methods for gathering valuable qualitative customer feedback. Each approach has a place in the overall...
CX Hall Of Famer Shares His Secrets
Delve into the captivating world of customer experience (CX) through the eyes of Jim Iyoob, the Chief Customer Officer at Etech Global Services and a distinguished CX Hall of Fame member. His...
The Role of Customer Advisory Boards in Product Development
The Customer Advisory Board (CAB) serves as a valuable listening post that allows product (and other) leaders to establish a direct link to the voice of important customers. A CAB is a group of key...
The importance of Customer Success in a Prominent VC/PE firm
Samma Hafeez leads the Customer Success advisory practice at VC / PE firm Insight Partners. Her role involves working with founders, CEOs, and revenue leaders to build winning go-to-market strategies...