Our Vice President of Marketing joins the conversation in this episode of the Counsel Cast Podcast. Listen as they delve into a treasure trove of quick and highly effective marketing ideas that can be seamlessly integrated into your strategy without any hassle.
Our conversation spans a wide range of topics, including optimizing marketing touchpoints for maximum impact, establishing a rock-solid marketing foundation, and unleashing the potential of PPC campaigns to generate momentum. Furthermore, we explore the enduring potency of offline marketing activities and unveil techniques to enthrall potential clients.
With a background in studying Gila Monsters at Arizona State University, Ben embarked on his entrepreneurial journey by founding Scorpion Sweepers—an innovative, pesticide-free scorpion control company in Phoenix, Arizona. Throughout his remarkable career, he has juggled building his business with full-time work, rapidly ascending the ranks at prestigious marketing agencies in the valley.
Ben's exceptional talent and dedication have earned him an impressive collection of 14 marketing awards. He has also graced the screens of renowned news stations in Phoenix, captivated audiences on Inside Edition, Animal Planet, The History Channel, Discovery Channel, and even showcased his expertise on the popular show Dirty Jobs. His achievements have been recognized on the front page of The New York Times and numerous other esteemed platforms.
In this episode, you'll learn:
- Uncover the remarkable journey that led Ben to claim the prestigious Marketer of the Year title.
- Discover a plethora of marketing campaign touchpoints that can be seamlessly integrated into your strategy for unparalleled success.
- Establish a rock-solid marketing baseline to set the stage for extraordinary growth and impact.
- Unlock the secrets to harnessing the true potential of PPC campaigns to ignite unstoppable momentum.
- Explore the enduring power of offline marketing activities that continue to deliver exceptional results in today's digital age.
- Learn invaluable techniques to captivate and keep potential clients engaged, forging lasting connections.
- Master the art of creating diverse marketing touchpoints that leave a lasting impression.
- Delve into Ben's insightful book review, offering a wealth of knowledge and inspiration for marketing enthusiasts.