In-depth Interviews: What B2B Leaders Need to Know
Online and in-app surveys, focus groups, advisory boards, and user groups can be fantastic methods for gathering valuable qualitative customer feedback. Each approach has a place in the overall...
Posts about Competitive Intelligence
How To Perform A Competitive Landscape Analysis
Performing a competitive intelligence session is a crucial step in building and maintaining a successful business. It equips you with the knowledge needed to make informed decisions, develop...
Sales Win Loss Analysis & Competitive Intelligence Tips
Watch customer experience experts Evan Klein and Akua Sencherey of Andela as they present their best practices and tips for conducting successful Sales Win-Loss Analysis and Competitive Intelligence...
Is there an ideal time to learn from competitive intelligence?
No matter what B2B industry you’re part of, be it SaaS, Management Consulting, Manufacturing, or another, almost every company monitors the competitive landscape and changes that are shifting around...
How to Leverage Competitive Intelligence to Impact CX
Have you ever thought about how your customer’s experience is tightly intertwined with the health of your brand? Each experience with your product or service can have an impact on how your brand is...
How do you Analyze your Competitors?
Read the latest market analysis for your industry. For better or worse, the landscape is likely saturated with dozens of competitors – each promising the latest and greatest. While a crowded industry...
How do you gather information about competitors?
The only thing more important than keeping your finger on the pulse of customer and employee sentiment is maintaining a thorough understanding of the competitive landscape. Your customers may be...
How B2B Companies Can Gather Competitive Intelligence
From how competing companies are viewed by your target market to how industry leaders pitch products and services, successful B2B companies build a competitive edge by seeking to understand their...