Top Ten Problems When Designing Survey Questions
Reflecting on my legal studies, I often equate survey question development to direct examination and cross-examination of witnesses during a trial. Questions in a courtroom cannot be overly...
Posts about Customer Satisfaction
Can Customer Satisfaction Surveys Be Predictive? Absolutely!
It has become fashionable in some circles to bash customer satisfaction surveys. Those who share such sentiment offer critiques that often revolve around online customer surveys being less valuable...
What Is A B2B Customer Satisfaction Survey
A Customer Satisfaction Survey is one of the bests ways to measure the level of satisfaction customers have with your company and products/services, as well as uncover which customers may be unhappy,...
How to Keep Your Customer Satisfaction Survey Invitation out of the Spam Box
Today you’re launching your Customer Satisfaction or Net Promoter Score survey. You put a lot of time and effort into writing your survey questions. The team agreed on which customer contacts would...
Customer Satisfaction Survey Data Cleansing: When Is It Justified?
Once your customer satisfaction survey has closed, the next step is preparing your survey data for analysis. But this can be challenging for many companies, especially when questions arise around...
Why Investors Care About Your Customer Satisfaction Data
Over the past five to ten years, Private Equity Firms and Venture Capitalists have increased the attention they pay to customer satisfaction data. There’s now a greater appreciation for the...
How to Ensure Customer Survey Data Quality
What steps should companies take to ensure they are getting an accurate picture of what’s going on across their customer base? It’s a big question—and an important one to answer before you start...
How to Use Responses from Open-Ended Survey Questions
From determining the appropriate amount of questions to ensuring an accurate sample size, designing a B2B customer satisfaction survey involves many important decisions. And one of the first choices...
Survey Fatigue: Is Your Survey at Risk?
Are you over surveying customers? Survey fatigue threatens response rates, data quality, and your overall objectives for your survey program. Unfortunately, some drivers of fatigue are outside of...
