The product adoption rate for current customers specifically focuses on how well existing users are integrating new features or products into their usage patterns. To calculate this, you might use a formula that looks at the uptake of a new feature or product among existing customers:
The formula for Product Adoption Rate
Explanation
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Number of Current Customers Using the New Feature: This refers to the subset of your existing customer base that has started using the new feature or product. This could be tracked through user analytics, feature usage logs, or customer surveys.
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Total Number of Current Customers: The overall number of customers actively using your product or service.