Tami Kinney
Vice President, Client Experience & Strategy
Tami Kinney has spent over 20 years working in market research with a focus on customer experience and brand development. She is adept at identifying the needs of clients, employing innovative methods to test possible solutions, and providing actionable insights.
Starting her research career at Kimberly Clark Corporation, Tami was responsible for designing research to drive consumer understanding of product performance and fragrance preference. She then built out the research department for Radio Systems Corporation, conducting consumer and brand experience studies. Most recently, Tami was the Senior Proposal Writer for MaritzCX/InMoment designing customer experience programs and creating proposals to meet brand tracking, journey mapping, and segmentation research objectives.
Tami has experience with a variety of methodologies, including Voice of the Customer, product naming and messaging content, performance testing, ad claims, packaging design, shopper experience, benefit/deficiency assessments, concept development and testing, journey mapping, consumer segmentation, user experience, and fragrance development.
Residing in Tennessee with her husband, daughter, and five dogs, Tami spends her free time exploring the area's lakes, rivers, and hiking trails.